With your average BMW 3 Series and its competition trading hands at more than $40,000, a new segment of luxury cars has emerged around $30,000.
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Car development takes a long time.
UPDATE: After speaking with officials from Honda, we have learned that the information that went into this story is false.
The Honda Accord Euro is not a nameplate many are familiar with in the U.S., but that's because the automaker has employed its luxury arm—Acura—to sell the car as the Acura TSX here in the U.S.