With minimal fanfare, Aston Martin has quietly unveiled the limited edition DBS Ultimate model on its website, showcasing understated changes.
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Like a sad teenager who posts a status on Facebook in an effort to garner more likes, it seems Aston Martin needs some sort of social media validation.
So, Aston Martin has this connection with James Bond.
Mercedes-Benz may be sharing engines with Aston Martin, but downplays its involvement.