When Audi launched the R8, a racecar turned production vehicle in 2006, company execs knew customers would want it.
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The Scandinavians were among the first Europeans to explore (and conquer) their continent en masse, over the course of three centuries.
Much as BMW has its M division and Mercedes-Benz can turn to AMG when they want to make fast cars, Audi relies on its own in-house tuner, Quattro GmbH.
The next Audi A3 will be released next year, as a model that should be leaps and bounds ahead of its aging predecessor.