If you were at Audi's 2012 Consumer Electronics Show display, you might think you were in Frankfurt instead of Las Vegas, as the predominant language spoken at the display was German.
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Audi's piloted driving system enters uncharted territory.
Real life driving isn't always fun—city traffic can be oppressive, zealous engines are often harnessed, and the brake pedal might be employed more than the gas.
Much as BMW has its M division and Mercedes-Benz can turn to AMG when they want to make fast cars, Audi relies on its own in-house tuner, Quattro GmbH.