Auto shows are a time for carmakers to display their hottest new models, boast about big horsepower numbers, and showcase low-to-the-floor, stylish, swoopy concept cars that have no chance of making it to production.
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Much as BMW has its M division and Mercedes-Benz can turn to AMG when they want to make fast cars, Audi relies on its own in-house tuner, Quattro GmbH.
Real life driving isn't always fun—city traffic can be oppressive, zealous engines are often harnessed, and the brake pedal might be employed more than the gas.
Audi has a tendency to go a little over the top at the Consumer Electronics Show in Las Vegas.