According to a Reuters report, Bentley is seizing the opportunity to go after former celebrities associated with the-soon-to-be -defunct Maybach brand, including rapper Jay-Z, actor Samuel L.
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Bentley heads back to Finland for its Power on Ice driving school, featuring the new Flying Spur.
As media and press from around the world fly back home, the Geneva Auto Show has just opened to the public.
Call it an upgrade: Bentley's new chief designer David Hilton joins the British institution, after moving on up from Ford, Mazda, and even Volkswagen, Bentley's gatekeepers.