Much ink has been spilled over China's burgeoning upper class, the sort of easily-excitable millionaires and billionaires that snap up luxury cars as if they were the Pogs from our childhood.
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Most cars from the 1920s enjoy a pretty quiet life of relaxing in the corner of a museum or private garage, surrounded by velvet ropes.
According to a Reuters report, Bentley is seizing the opportunity to go after former celebrities associated with the-soon-to-be -defunct Maybach brand, including rapper Jay-Z, actor Samuel L.
As media and press from around the world fly back home, the Geneva Auto Show has just opened to the public.