Much ink has been spilled over China's burgeoning upper class, the sort of easily-excitable millionaires and billionaires that snap up luxury cars as if they were the Pogs from our childhood.
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If you have to roll in road-hogging Bentley style, then twelve-cylinder motivation is the only thing that makes sense.
Call it an upgrade: Bentley's new chief designer David Hilton joins the British institution, after moving on up from Ford, Mazda, and even Volkswagen, Bentley's gatekeepers.
As media and press from around the world fly back home, the Geneva Auto Show has just opened to the public.