According to a Reuters report, Bentley is seizing the opportunity to go after former celebrities associated with the-soon-to-be -defunct Maybach brand, including rapper Jay-Z, actor Samuel L.
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Much ink has been spilled over China's burgeoning upper class, the sort of easily-excitable millionaires and billionaires that snap up luxury cars as if they were the Pogs from our childhood.
As media and press from around the world fly back home, the Geneva Auto Show has just opened to the public.
Bentley heads back to Finland for its Power on Ice driving school, featuring the new Flying Spur.