BMW, which has prided itself as the maker of “Ultimate Driving Machines” for the last 40 years has come up with technology that ultimately allows a car to drive itself.
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By designating its high-performance division's name, "The most powerful letter in the world," BMW has set some lofty expectations with its M sub-brand.
BMW's M division, like James Bond's Q, exists solely to make things better: faster, more aggressive, and sharper-looking, but ultimately better in some way.
It used to be that the best BMW for winter-weather driving was an Audi (which, as you should know, isn't a BMW product at all).