BMW is gearing up for a U.S. launch of the i3 electric city car.
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One wouldn't think that BMW's narrow fold of market share in the "Sport Activity Coupe" segment it created would be all that lucrative.
BMW launched a new digital tool this week that gives consumers access to data about the range, savings, and environmental impact that BMW ActiveE drivers experience across the country.
What goes up…well, you know the rest.