By designating its high-performance division's name, "The most powerful letter in the world," BMW has set some lofty expectations with its M sub-brand.
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The 2015 BMW M3 sedan and M4 coupe were recently spotted perusing San Francisco.
There are just two reasons to buy a V-12 full-size luxury car: exclusivity and cache.
Since BMW is the official automobile sponsor of the 2012 London Olympic Games, the German automaker set out to make more of the event than simply putting its name on it.