One wouldn't think that BMW's narrow fold of market share in the "Sport Activity Coupe" segment it created would be all that lucrative.
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BMW says 2012 will be a year of two halves, limited in its first part by its capacity to build the new 2012 BMW 3 Series sedan, per North American CEO Ludwig Willisch.
If you thought BMW’s electric car division would be stopping with the i3 city car and i8 sports car, think again.
Like it or loathe it, the BMW X6 created the crossover "coupe" segment, with its high-riding stance, less practical setup by way of its Quasimodo-inspired rear, and sporting demeanor.