BMW has jumped on the “gamification” bandwagon with a new smartphone app called “The Ultimate Drive,” which uses Google Maps technology to find the best driving roads nearby.
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BMW announces M performance parts available on all 2 Series models.
When you have an auto show on your home turf like BMW, you probably have some pride on the line to deliver the best show of the dozens of manufacturers showing off new products.
The redesigned 2012 BMW 3 Series may not come out for several more months, but the Bavarian automaker has already put its car configurator online to let customers have their way with customizing the new compact sports sedan.