Volkswagen may own one of MotoGP's most successful motorcycle makers, Ducati, but BMW has the last laugh when it comes to brand recognition within the sportbike series.
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BMW is going buddy-buddy with the one and only Boeing aircraft maker to share thoughts on carbon fiber, the lightweight perpetual material of tomorrow, but never today, in the auto industry.
Where have we seen this before?
Earlier today BMW unveiled its new store in London, dubbed i Park Lane, a month ahead of its scheduled opening on July 25.