BMW, which has made common practice of creating new segments and niches to grow its sales numbers, is considering yet another one: a 1 Series sedan.
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When the all-new Cadillac XTS sedan made its debut at the Los Angeles Auto Show last year, more observant press members noted something immediately: the XTS was too small.
By designating its high-performance division's name, "The most powerful letter in the world," BMW has set some lofty expectations with its M sub-brand.
Ever wonder what it takes to build the "Ultimate Driving Machine?