These days, we get worried when BMW's marketing and sales people say something like "This is a completely new category." The last time we heard that, BMW gave us the 5 Series Gran Turismo.
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Demand for the BMW i3 has already exceeded the automaker's expectations, leading BMW to consider increasing production.
In the U.S., we don't often cite carbon dioxide emissions as a real concern; we're interested in fuel economy.
If you found yourself in the Windy City last weekend, there’s a chance you saw a 2013 BMW i3 electric compact cruising down the streets about a year before it goes on sale.