If you thought BMW’s electric car division would be stopping with the i3 city car and i8 sports car, think again.
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BMW, which has made common practice of creating new segments and niches to grow its sales numbers, is considering yet another one: a 1 Series sedan.
BMW introduces the new 4 Series convertible.
One wouldn't think that BMW's narrow fold of market share in the "Sport Activity Coupe" segment it created would be all that lucrative.