BMW has jumped on the “gamification” bandwagon with a new smartphone app called “The Ultimate Drive,” which uses Google Maps technology to find the best driving roads nearby.
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These days, we get worried when BMW's marketing and sales people say something like "This is a completely new category." The last time we heard that, BMW gave us the 5 Series Gran Turismo.
You think a key is just for starting your car? Check out what this one can do.
Here is what we may see from BMW soon...