Sure, high-intensity discharge headlights—those super-bright, bluish lights you see on high-end cars—do a great job lighting up the road.
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BMW has been teasing its 2013 M5 and M6 for a while.
By designating its high-performance division's name, "The most powerful letter in the world," BMW has set some lofty expectations with its M sub-brand.
BMW has always made engaging advertising material.