When you see the 2012 BMW ActiveE, the first thing that will probably come to mind is that BMW's product planners have been watching way too much Tron lately.
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With Zipcar and Relay Rides taking off, it's hard to ignore short-term vehicle rentals and the booming business it brings in.
There has been a BMW fanbase displeased with the automaker's decision to discontinue a high-performance M-badged version of the Z4 roadster for its current generation.
BMW introduces the new 5 Series Diesel with three short commercials.