What It Is/ Who It's For
BMW's 2012 3 Series sedan is an everything-for-everyone entry-level luxury car that draws praise for its balance, poise, premium features, and everyday usability.
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There has been a BMW fanbase displeased with the automaker's decision to discontinue a high-performance M-badged version of the Z4 roadster for its current generation.
Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s.
In some circles, the M badge that comes along with BMW's performance models is one of honor and exclusivity.