This isn't your 2013 BMW 1 Series.
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If you've ever wondered what a BMW-shaped bullet looks like, put down that classified ad for the E24 6 Series of the 1980s and watch this ad of the BMW M5 shooting out of a tunnel and into a porcelain apple.
There are just two reasons to buy a V-12 full-size luxury car: exclusivity and cache.
BMW has begun its launch of the 2 Series, with a video premiering ahead of the car's official reveal.