Since BMW is the official automobile sponsor of the 2012 London Olympic Games, the German automaker set out to make more of the event than simply putting its name on it.
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BMW has jumped on the “gamification” bandwagon with a new smartphone app called “The Ultimate Drive,” which uses Google Maps technology to find the best driving roads nearby.
Leaking power steering fluid is the source of a new BMW recall, which affects 2,642 vehicles.
BMW is going buddy-buddy with the one and only Boeing aircraft maker to share thoughts on carbon fiber, the lightweight perpetual material of tomorrow, but never today, in the auto industry.