BMW has jumped on the “gamification” bandwagon with a new smartphone app called “The Ultimate Drive,” which uses Google Maps technology to find the best driving roads nearby.
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If you thought BMW’s electric car division would be stopping with the i3 city car and i8 sports car, think again.
Debuting at the Frankfurt Motor Show and already going through the automotive press throughout the world, all that was left for the 2012 BMW M5 super sedan was to show up for U.S.
When you have an auto show on your home turf like BMW, you probably have some pride on the line to deliver the best show of the dozens of manufacturers showing off new products.