German automaker Audi uses a touchpad control as well as the standard knob for its vehicles' infotainment systems, a unique selling point.
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So you bought a BMW 5 Series a decade ago and are now in the market for a new one.
BMW's M division, like James Bond's Q, exists solely to make things better: faster, more aggressive, and sharper-looking, but ultimately better in some way.
BMW has been teasing its 2013 M5 and M6 for a while.