Think of the powwow known as the Geneva Motor Show as Europe's Detroit venue.
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Thanks to volatile gas prices that have plagued the global market over the past few years, consumers have shied away from bigger vehicles, such as SUVs.
BMW, which has made common practice of creating new segments and niches to grow its sales numbers, is considering yet another one: a 1 Series sedan.
The BMW i3 and i8 are on there way, but others?