These days, we get worried when BMW's marketing and sales people say something like "This is a completely new category." The last time we heard that, BMW gave us the 5 Series Gran Turismo.
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BMW is gearing up for a U.S. launch of the i3 electric city car.
BMW is confident about the prospects of the 2014 i3 electric city car.
With Zipcar and Relay Rides taking off, it's hard to ignore short-term vehicle rentals and the booming business it brings in.