BMW is finally shedding light on its upcoming 2014 i3 electric city car.
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These days, we get worried when BMW's marketing and sales people say something like "This is a completely new category." The last time we heard that, BMW gave us the 5 Series Gran Turismo.
A brief history lesson: there once was a time when America built the world's finest luxury cars.
Earlier today BMW unveiled its new store in London, dubbed i Park Lane, a month ahead of its scheduled opening on July 25.