When you see the 2012 BMW ActiveE, the first thing that will probably come to mind is that BMW's product planners have been watching way too much Tron lately.
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BMW announces pricing on the i3 Range Extender.
Think of the powwow known as the Geneva Motor Show as Europe's Detroit venue.
Volkswagen may own one of MotoGP's most successful motorcycle makers, Ducati, but BMW has the last laugh when it comes to brand recognition within the sportbike series.