For the first time since 1997, the BMW brand may beat Lexus and Mercedes-Benz in overall U.S.
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BMW, which has made common practice of creating new segments and niches to grow its sales numbers, is considering yet another one: a 1 Series sedan.
Colleagues over at Motor Trend recently took the four-cylinder versions of the 2012 BMW 3 Series and Mercedes-Benz C-Class to task in its comparison series, Head 2 Head, on YouTube.
In some circles, the M badge that comes along with BMW's performance models is one of honor and exclusivity.