One wouldn't think that BMW's narrow fold of market share in the "Sport Activity Coupe" segment it created would be all that lucrative.
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BMW is going buddy-buddy with the one and only Boeing aircraft maker to share thoughts on carbon fiber, the lightweight perpetual material of tomorrow, but never today, in the auto industry.
When the all-new Cadillac XTS sedan made its debut at the Los Angeles Auto Show last year, more observant press members noted something immediately: the XTS was too small.
So you bought a BMW 5 Series a decade ago and are now in the market for a new one.