It takes a lot of gall for an automaker to charge more for a paint finish that can't be washed without reading an instruction manual first, lest you destroy it.
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When you have an auto show on your home turf like BMW, you probably have some pride on the line to deliver the best show of the dozens of manufacturers showing off new products.
For some discerning drivers with more money than driving ability, there will be a customer-to-salesman question that will go exactly like this: "What's the best one you got on the lot?
Can there ever be too many BMWs?