BMW had planned to reach worldwide car sales of 2 million by 2020.
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“What's in a name?
Bill Clinton once famously said that some things depend on "what the meaning of 'is' is." Ol' Slick Willie was parsing language as only a lawyer could to explain away a little philandering.
One wouldn't think that BMW's narrow fold of market share in the "Sport Activity Coupe" segment it created would be all that lucrative.