Since BMW is the official automobile sponsor of the 2012 London Olympic Games, the German automaker set out to make more of the event than simply putting its name on it.
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In some circles, the M badge that comes along with BMW's performance models is one of honor and exclusivity.
For those of a (self-described) thinking man's persuasion who deign the ages-old "Chevrolet Camaro vs.
Most of us will never take center stage as a world-class Olympic athlete, but thanks to a new BMW fundraising campaign, all you have to do is test drive a BMW to help support the athletes who do.