BMW is going buddy-buddy with the one and only Boeing aircraft maker to share thoughts on carbon fiber, the lightweight perpetual material of tomorrow, but never today, in the auto industry.
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BMW has always made engaging advertising material.
The next generation of the popular BMW M3 sports coupe isn't expected to launch until late next year at the earliest, but we're already getting some key details that help give us an idea of what the new M3 might look like.
Now the oldest BMW in the lineup, the current 3 Series has soldiered on since 2005 with little change outside of a midlife refresh.