Buick has introduced its new commercial campaign for the 2013 Buick Encore.
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Buick is working hard to shed its image of the "old guy car." No longer a brand that whisks grandparents to bingo and doctors' appointments, it now offers luxurious, high-end and even sporty sedans and crossovers aimed at the pre-Medicare generation.
Buick has decided to tease the 2013 Encore before its scheduled unveil at the North American International Auto Show in Detroit next month.
For a while, it looked like Chrysler was cleaning house in the automotive market at the expense of the other two big American automakers, Ford and General Motors.