Buick has been undergoing a reinvention of late, trying to distance itself from a reputation of being the favored son of the Bingo-hall-crowd.
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There are times when you want to meet the public relations person who invented social media teasing for cars and tell said person how much you dislike it, probably using a few choice words along the way.
Buick is working hard to shed its image of the "old guy car." No longer a brand that whisks grandparents to bingo and doctors' appointments, it now offers luxurious, high-end and even sporty sedans and crossovers aimed at the pre-Medicare generation.
According to a recent report in Wards Auto, midsize cars and crossover utility vehicles will lead sales—Wards projects 60 percent—of all new and redesigned vehicles in 2013.