General Motors is recalling the 2012 Chevrolet Cruze, Chevrolet Sonic, and Buick Verano because of an airbag issue.
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General Motors' stable of brands each have an intended target audience but that doesn't always translate into sales.
Buick has made no small effort the past couple of years to appeal to an increasingly younger demographic.
In June this year, Ford led its domestic rivals in the largest sales increase compared to its June 2010 sales.