Buick has been undergoing a reinvention of late, trying to distance itself from a reputation of being the favored son of the Bingo-hall-crowd.
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There are times when you want to meet the public relations person who invented social media teasing for cars and tell said person how much you dislike it, probably using a few choice words along the way.
General Motors announces pricing on Buick's flagship luxury sedan.
Why else would Buick claim that?