It is rapidly becoming a tradition among automakers.
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Buick has made no small effort the past couple of years to appeal to an increasingly younger demographic.
General Motors' OnStar telematics service had trouble with a service update this weekend, and as a result, close to 6 million subscribers have seen intermittent service disruptions and extended wait times.
General Motors' stable of brands each have an intended target audience but that doesn't always translate into sales.