The 2014 Cadillac ELR plug-in hybrid is ditching the traditional paddle-shifter route and taking a page from the Fisker Karma, of all things.
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What originally was a modest plan to bring attention to a county fair in Vermont, snow-balled in to a Guinness World Record Wednesday.
Dealerships are constantly on the hunt for inexpensive perks with high value perception to lure in buyers.
A new study shows that brand loyalty is on the rise.