After an aggressive series of product launches, GM is now looking at holes in its brands' lineups.
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The Cadillac ELR will soon arrive in dealerships ahead of its official January on-sale date.
March is when sales begin their ascent through about September.
Cadillac has long labored to brand itself as a slice of luxurious Americana: Cars that reflected their owners, owners that understood luxury, and luxury that carried an American passport.