The Chevrolet Sonic RS (shown above, with the requisite amount of youths performing youth-like activities) will start at $20,995 for a six-speed manual transmission, while the auto will be about two grand more, at $22,280.
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California wants you to buy an electric car.
Besides older, established, and affluent, the other key demographic automakers are going after these days--with a vengeance--is young people.