Big Hollywood studios don't invest in films to lose money, but every year they'll green-light a few films guaranteed to do just that.
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Last December, General Motors launched Chevrolet Route 66, a website which showcased select video entries for the automaker's all-important 30-second Super Bowl XLVI ad.
Out of the four major car rental companies here in the United States, only one has agreed to a pledge to not rent or sell broken or recalled vehicles.
If credit's what matters they'll take credit.