Besides older, established, and affluent, the other key demographic automakers are going after these days--with a vengeance--is young people.
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Last week, General Motors announced it will halt production of its Chevrolet Volt hybrid electric vehicles at its Detroit-Hamtramck plant starting on March 19, resuming after April 23.
Women compose more than half the car buyers in the U.S., and wield over 75-percent of the decision-making power when purchasing the family car.
At the 2013 Canadian International Auto Show, Hot Wheels and Chevrolet Canada have teamed up with Twitter to produce a vending machine activated by tweeting.