Women compose more than half the car buyers in the U.S., and wield over 75-percent of the decision-making power when purchasing the family car.
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It looks like GM leaked the price of a top-tier 2014 Chevrolet Corvette Stingray in a set of contest rules.
Besides older, established, and affluent, the other key demographic automakers are going after these days--with a vengeance--is young people.
If you can't beat 'em, join 'em.