It's already the single most important brand for General Motors, and 2013 will be a crucial year for Chevrolet.
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One would think 2008's economic meltdown followed by subsequent gas spikes would have sent car shoppers straight to dealerships to trade in their big trucks and SUVs for the smaller rides European drivers choose.
GM offers low prices on its new line of small pickups.
Besides older, established, and affluent, the other key demographic automakers are going after these days--with a vengeance--is young people.