Besides older, established, and affluent, the other key demographic automakers are going after these days--with a vengeance--is young people.
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While the Chevrolet Volt is getting savaged in typical American election-year politics, overseas the Volt and Euro-twin Opel Ampera recently won the European Car of the Year 2012 award.
In 1967, Mattel co-founder Elliot Handler started the Hot Wheel line which debuted its first 16 die cast replicas a year later.
GM announces the official debut date for the 2014 Chevrolet Corvette.