After weeks of working to come to an agreement with the United Auto Workers union Chrysler Group and Fiat CEO Sergio Marchionne is satisfied-almost.
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“Imported from Detroit,” a catch phrase Chrysler made popular during the automaker’s two-minute Super Bowl ad has turned into a slap fight over who owns the rights to use it.
With the recently introduced 2013 Dodge Dart bowing at the North American International Auto Show Chrysler is riding a rising wave of momentum, and the Dart is at its core.
Chrysler recently revealed details of its future lineup to its dealerships, presenting more than 60 new or refreshed models to dealers at a conference in Las Vegas, Nevada.