“Imported from Detroit,” a catch phrase Chrysler made popular during the automaker’s two-minute Super Bowl ad has turned into a slap fight over who owns the rights to use it.
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Chrysler and Dodge minivans are under investigation by the National Highway Traffic Safety Administration for a potential fault in their headlight mechanism.
With the recently introduced 2013 Dodge Dart bowing at the North American International Auto Show Chrysler is riding a rising wave of momentum, and the Dart is at its core.
Catchy hook, reimagined.