Mopar stands for "Motor Parts" and is a special service branch of Chrysler Group LLC.
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When Chrysler's Ram brand split off from Dodge back in 2009 the goal was to target "real truck customers," and not just to those who buy strictly on style and image.
While we're not quite back at the pre-recession high of 17 million vehicles sold in the U.S.
Dodge had hoped the Caliber would prove to be a straight shot at the heart of the compact car market.